Search Engine Optimisation
What is SEO?
SEO or Search Engine Optimisation is the process of enhancing the ranking of your website in search engines. SEO is a form of the internet marketing strategy. It considers how the search engines work, what people search for, the key phrases and words people type in the search bar and how all this impacts on your website.
How it works?
The popularity of your website is calculated by a number of different factors, such as originality, usability and quality of your content, how professional and trustworthy your website is, how many websites link to you, how relevant those websites are, etc.
Search Engine Optimisation as a digital marketing strategy focuses on growing visibility of your website in organic (non-paid) search results, SEO incorporates technical side as well as creative side to improve the ranking results.
Optimising your website will involve a variety of on-page and off-page strategies, including market analysis, editing the HTML and the website content and promoting the website in order to improve its ranking.
Search Engine Optimisation is a complex and ongoing procedure that requires constant and professional attention.
SEO Process
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Research and Strategy
First step to success requires a thorough research of the market. Researching your market position, your competitors and target audience is essential in order to plan successful SEO strategies.
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On Page SEO
On-page SEO is a process of optimising individual web pages via improving HTML source code and the content in order to achieve high ranking and to earn more relevant traffic in search engines.
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Off Page SEO
Off-page SEO is the practice of enhancing the ranking of your website using the methods outside of the website boundaries, i.e. social media, organic link building, social bookmarking etc.
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Documentation
We provide extensive detailed reports on every service provided for your business. SEO report includes details of the processes and procedures implemented as part of the web page optimisation.