Market research

Market research is the systematic gathering and interpretation of information about individuals or organisations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

Information Architecture

Information Architecture focuses on the organisation, structuring and labelling content in an effective and sustainable way. This practice involves data gathering, data structuring, planning and mapping a strategic intent for the system development (website, application).

Site Mapping

Sie mapping is an organisational process of information structuring, preparation of page content and development of the navigational system.

Wire Framing

Wire framing is the development of screen blueprints (wire-frames) as a visual guide that represents the skeletal framework of a system.

Development of the prototype

This stage involves graphic design of the layout and overall look and feel of the system (website, web application).

The writing of all the required code.

Australian Legal Requirements Evaluation

It is extremely important to abide by the Australian Legislative Standards and Regulations. Not doing so could potentially result in severe legal action including financial penalties, particularly if you do not adhere to financial security and encryption requirements or copyright infringements. Testing and validation of the developed system against the following criteria is the most important part of Quality Assurance: Privacy, Copyright, Security and Encryption, Restricted Content and Accessibility Standards.

W3C industry standards compliance validation

W3C (World Wide Web Consortium) develops the technical specifications and guidelines through a process designed to maximise consensus about the content of a technical report, to ensure high technical and editorial quality, and to earn endorsement by W3C and the broader community.

Technical requirements testing

Technical requirements testing ensures the system developed is compatible with the variety of operating systems, variety of devices and across multiple browsers.

Functionality testing

Functionality testing ensures the system developed, including all it's functions, is thoroughly evaluated and validated and is fully functional.

Usability testing

Usability testing evaluates how comprehensible and distinct the system is for the users, how easy it is to navigate through the system, how visible and clear the functions are. This testing evaluates overall look and feel of the website and it's suitability for the target audience.

Content Accuracy evaluation

This step covers areas such as spell check, media check, design evaluation, etc.

Client Acceptance testing

This is an important step in the development process. Client acceptance testing is considered to be the final stage of validation. This is the time to see that the system being tested meets the client's and user's needs and provides confidence in its use.

Domain name registration

Hosting set up

Preparation of the implementation of the system into a live environment

Providing the client with the comprehensive training means (user manuals, training session etc.) in order to ensure that our customers are confident in the understanding and functional operation of their website.

Monitoring of the quality

Keywords

Meta tags

Organic linking

Google Analytics

Social media integration

The handover of all hard copies and digital copies of documents related to the project including manuals, Quality Assurance report etc. During this final step the web system developed is launched and goes live.